Books

Grouch Marks once said “Out side of a dog, a book is man’s best friend. Inside of a dog it’s too dark to read”.

Anyone who knows me will tell you I am an avid reader. This will be a place where I will share thoughts on what I am reading, as well as the books I am writing!

4 Comments»

  jonstetson wrote @

I’m an idiot.

That is what I learned reading Larry Winget’s “People are idiot and I can prove it : The 10 Ways You Are Sabotaging Yourself and How You Can Overcome Them”

If you want an author who will get in your face and challenge you to quit whining and making excuses and change, then this book is for you. If you are overly sensitive or love being a loser, then you will likely find the author to be rude and crude. You will also be offended by his rants. For me I enjoyed his sense of humor and agree with the principles in his book to take 100% responsibility for your life and make changes if you want different results. The truth is we have created the circumstances in our life through our actions. We spend our time on what is most important to us. We have in our life what we were willing to pay the price for. Every decision we make takes us either closer to our goals or farther away from them, choose wisely.

  jonstetson wrote @

Buyology:Truth and lies about what we buy
By Martin Lindstrom

This book was an excellent read. I learned a lot. This book is a cool primer on what neuroscience studies can tell society—particularly marketers—about how selling (and more important, buying) works. Whether considering the roles of sex, religion, product placement or contradictions in consumer habits between what they say and what they do, Lindstrom explores how brain-scan studies reveal an avalanche of information about what works and what doesn’t.

  jonstetson wrote @

I’m looking forward to reading my buddy Shep’s new book.
“The Cult of the Customer: How To Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists” (by Shep Hyken) is published by Wiley and will be released in April 2009. For more information go to: http://www.CultOfTheCustomer.com/friends

  jonstetson wrote @

I love my Amazon Kindle!
I just finished the great bio while on the road this week.

American Lion: Andrew Jackson in the White House

Newsweek editor and bestselling author Meacham (Franklin and Winston) offers a lively take on the seventh president’s White House years. We get the Indian fighter and hero of New Orleans facing down South Carolina radicals’ efforts to nullify federal laws they found unacceptable, speaking the words of democracy even if his banking and other policies strengthened local oligarchies, and doing nothing to protect southern Indians from their land-hungry white neighbors. For the first time, with Jackson, demagoguery became presidential, and his Democratic Party deepened its identification with Southern slavery.


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